The Seattle Seahawks have extended their partnership with Amazon Web Services (AWS), keeping AWS as their Official Cloud Provider and provider of AI and machine learning technologies. The team will continue using AWS’s cloud services to improve football and business operations.
A major update in this partnership involves using AWS’s generative AI to streamline digital media tasks like content distribution and press conference summaries in multiple languages, enhancing efficiency and saving time.
AWS’s technology will support the Seahawks in player performance, game preparation, and fan engagement. Additionally, Lumen Field, which features 15 Amazon Just Walk Out stores, saw a 112% increase in sales per game last season. AWS will also remain involved in the Seahawks’ community initiatives in the Pacific Northwest.
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Sports Video Group. (2024, October 14). Seattle Seahawks announce multi-year partnership extension with Amazon Web Services. https://www.sportsvideo.org/2024/10/14/seattle-seahawks-announce-multi-year-partnership-extension-with-amazon-web-services/