News & Resources

Corporate events are a vital part of any business strategy, offering opportunities to engage clients, reward employees, and build brand awareness. However, managing these events efficiently can be a complex and costly process. Ticket Management Platforms like TicketOS are an innovative solution that not only streamlines operations but also maximizes return on investment (ROI). By …

The Seattle Seahawks have extended their partnership with Amazon Web Services (AWS), keeping AWS as their Official Cloud Provider and provider of AI and machine learning technologies. The team will continue using AWS’s cloud services to improve football and business operations. A major update in this partnership involves using AWS’s generative AI to streamline digital …

The NHL has secured a multi-year sponsorship deal with Norwegian Cruise Line, marking a significant milestone as Norwegian’s first-ever partnership with a professional sports league and the NHL’s first sponsorship with a cruise line. The partnership will officially launch alongside the NHL season opener in North America, which follows two pre-season games between the New …

Verizon to Provide Advanced Connectivity for Fans and Venues Across U.S., Canada, and Mexico. Verizon has signed on as the official telecommunications partner for the 2026 FIFA Men’s World Cup, set to take place in the U.S., Canada, and Mexico. This partnership, the first between FIFA and Verizon, will see the telecom giant providing essential …

Lenovo and Motorola Launch Multi-Year Collaborations with MSG, Featuring Brand Activations for Knicks, Rangers, and More. Lenovo and its subsidiary Motorola have signed new partnerships with Madison Square Garden (MSG) properties, which include collaborations with the New York Knicks and New York Rangers. Under this multiyear agreement, Lenovo becomes an official partner of MSG and …

Cedars-Sinai joins a growing list of corporate partners, including Dick’s, Cisco, and Autodesk, to help fund the $7 billion event. LA28, the organizers of the 2028 Los Angeles Olympics and Paralympics, have signed new corporate sponsors, including Cedars-Sinai as the official medical provider for the Games. This partnership follows recent deals with Dick’s Sporting Goods, …

A Historic Night: UFC’s First Event at the Sphere Generates $22 Million, Showcasing Innovative Tech and Record-Breaking Merchandise Sales. UFC 306 made headlines as the first sports event held at the Las Vegas Sphere, generating a record-breaking $22 million in gross revenue. The sold-out event, featured a 10-fight card with key matchups like Merab Dvalishvili …

Arthur Ashe Stadium, located in Queens, New York, is the largest tennis stadium in the world and the heart of the U.S. Open. With a rich history, innovative design, key sponsorships, and exclusive amenities, it stands as a premier venue where tennis legends are made and unforgettable moments unfold.

Monumental Sports & Entertainment has announced a three-year partnership with TikTok, making the popular app the sponsor of the Washington Capitals' road jerseys and the presenting partner for the team’s 50th-anniversary celebrations. The deal extends across multiple MSE teams and platforms, bringing fresh opportunities for fan engagement and brand exposure throughout the season.