Event sponsorship remains an effective tool for businesses of all sizes to get their branding in front of a large number of energized people. And these days, with pandemic shutdowns firmly in the rearview mirror, sponsorships are as popular as ever. In their 2022 global sports marketing report, Nielsen Sports reveals that sports sponsorships were …

In a previous article, we showed how developments in event ticketing technology have led to some unfortunate unintended consequences. Mobile transfer tickets in particular have created a number of challenges that, if not addressed, significantly undermine the value of a business’s tickets and other entertainment assets. But for enterprise businesses with lots of season tickets …

Measuring ROI for sports tickets and other entertainment assets is a goal for many financial professionals. After all, whether tickets are gained through sponsorship deals or bought outright, those tickets have a dollar value attached to them. That investment needs to show some kind of return to be worthwhile. Unfortunately, many businesses believe this is …

Here we go again. As you’ve no doubt heard, the new Omicron variant of COVID-19 is making headlines for all the wrong reasons. While the data is still unclear on the severity of the strain, what is known is that it’s more transmissible than the Delta strain and renders vaccines less effective. That’s according to …

Managing the finances of a mid-to-large business can often feel like catching water in a sieve. From payroll, to operational costs, to R&D, every business process or activity has some kind of price tag. And while the adage that you need to spend money to make money is often true, there are many businesses out …