The Seattle Seahawks have extended their partnership with Amazon Web Services (AWS), keeping AWS as their Official Cloud Provider and provider of AI and machine learning technologies. The team will continue using AWS’s cloud services to improve football and business operations. A major update in this partnership involves using AWS’s generative AI to streamline digital …

The NHL has secured a multi-year sponsorship deal with Norwegian Cruise Line, marking a significant milestone as Norwegian’s first-ever partnership with a professional sports league and the NHL’s first sponsorship with a cruise line. The partnership will officially launch alongside the NHL season opener in North America, which follows two pre-season games between the New …